Conjure Cognac, created in collaboration between rapper Ludacris and the French cognac house Birkedal Hartmann, has garnered attention for its smooth blend of eaux-de-vie from Grande Champagne, Petite Champagne, and Borderie and is known for being accessible yet refined. However, recent consumer feedback suggests it’s becoming harder to find, leading to questions about its availability. While the brand has not officially announced a complete discontinuation, reports from retailers and enthusiasts indicate the supply is dwindling.
Limited Availability in Stores
Out of Stock in Many Locations
Popular retailers like Total Wine frequently list Conjure Cognac as out of stock online, with availability limited to select stores.
Retailer Insight from Reddit
Enthusiasts on Reddit’s r/cognac community shared firsthand accounts: a liquor store representative told one buyer that Conjure has been discontinued by the distributor and will no longer be restocked.
Brand and Producer History
Launch and Early Success
Launched in 2009, Conjure Cognac quickly grew in popularity, earning awards like the Beverage Information Group’s Rising Star and a gold medal in the San Francisco World Spirits Competition.
Current Production Status
No recent official statements from Ludacris, Birkedal Hartmann, or Park Street Imports indicate ongoing production or discontinuation. The brand’s official site and distributor resources offer no updates, suggesting a silent phase-out rather than a formal discontinuation announcement.
Why Conjure May Be Discontinued
Strategic Business Decisions
Spirit brands often shift focus based on sales trends, market challenges, or new ventures. Birkedal Hartmann may be prioritizing fresh releases like Revanche Cognac over maintaining Conjure stock.
Distribution Challenges
Conjure’s initial distribution across 40 U.S. markets was ambitious.
What You Can Do If You Want Conjure
- Search local stores: Some outlets still have limited stock, especially those that buy in bulk or operate in smaller markets.
- Check online merchants: Sites like Liquor Cave and Caskers may still have single bottles available.
- Join collector groups: Forums such as Reddit’s r/cognac often feature discussions where members trade or sell rare bottles.
Alternatives to Conjure Cognac
Similar Blends
If you enjoyed Conjure’s blend of aged eaux-de-vie with smooth mixability, consider other VS or VSOP cognacs from independent houses or younger blends from Grand Champagne regions.
New Offerings from Birkedal Hartmann
Following the Conjure brand, Birkedal Hartmann introduced Revanche Cognac a premium blend aimed at similar audiences. It may provide a fresh option for fans of the original.
Signs of a Brand Phasing Out
- Reduced visibility in online and in-store listings
- Distributor cutbacks, as seen in Reddit comments
- Lack of marketing or promotional updates from producers or partners
So, is Conjure Cognac discontinued? While there’s no formal confirmation from the brand, current evidence points to its discontinuation or a significant halt in distribution. Major retailers list it as out of stock, distributors have reportedly ceased restocking, and no marketing updates have appeared for years. If you’re seeking a bottle, now is the moment to explore remaining stock through specialty stores or online marketplaces. For those who miss its unique flavor profile, exploring similar cognac blends or new offerings from Birkedal Hartmann such as Revanche is a promising alternative.
: